Most thieves aren’t lurking in dark alleys this holiday, but instead sitting comfortably at home drinking hot cocoa while stealing your identity. In 2020, the most by-category complaint filed with the FTC was identity theft, and the annual case rate and losses are expected to increase for 2021. Here are three big tips on how to keep your identity safe this holiday shopping season:
Be alert.
A recent study found that 47% of Americans experienced financial identity theft. Knowing that this is a concern is the first step, but there are many more that follow:
- Set alerts for your checking account and debit and credit cards. Download apps for your financial institutions so that you can check transactions and balances from anywhere.
- Check all devices you use for your cards and sensitive information. Gas pumps can have attachments known as “skimmers” that steal information. Update your home computer or tablet anti-spyware.
- Beware of scammers using emails and texts ‘phishing’ for your sensitive information. The FTC has online tips for how to recognize and avoid phishing scams.
- Filter phone calls within your phone carrier’s app. Many have features that allow you to send unknown calls, or likely scam calls, to voicemail or block them altogether.
- Monitor your credit. The FTC advises to not call the three credit bureaus individually, but to instead access your credit report for free once a year by visiting AnnualCreditReport.com.
Be wise.
The best protection involves forethought. Think now about these following items, and have a plan:
- Your social security number needs to be used with extreme caution. Ask why this number is needed before giving it, and do not carry your social security card in your wallet.
- Create strong passwords with authentication steps that further ensure it is you trying to access your information.
- Shred sensitive documents.
- Ask your insurance agent about identity theft protection as a rider on your home insurance policy.
- Freeze your credit. This is free and can last until you remove it. No one can access your credit report, not even you, avoiding any fraud. Just contact one of these three credit bureaus- Equifax, Experian, or TransUnion- to freeze and eventually unfreeze your credit.
Act quickly.
If you suspect someone is using your sensitive information, consider taking the following steps swiftly:
- Notify your financial institutions. Put them on high alert, and consider canceling any cards as lost or stolen.
- Place a Fraud Alert on your credit report by contacting one of the aforementioned three credit bureaus. This makes it harder for anyone to open a new credit line in your name. Fraud Alerts are also free, last for one year, and are renewable.
- Report. According to the FTC, you should “visit IdentityTheft.gov to report and recover from identity theft” and look for identity-theft resources in your community by visiting ftc.gov/idtheft.
Everyone is at risk for identity theft, so being alert and knowing what to do will help mitigate the risk but also possibly soften the blow. Speak with your financial advisor or insurance agent on the latest scams and how to best protect yourself from identity theft.
As 2021 draws to a close, it is time to begin implementing a strategy for the first quarter of 2022. Due to the increasing economic turbulence, we have experienced over the past two years, successful businesses must embrace flexibility – setting quarterly goals can help keep you on track for your bigger long-term aspirations. Here are five goals you should set for your small business for Q1 2022.
Evaluate the Prior Year
Your first goal for Q1 should be to fully analyze your business’s performance over 2021. Review your prior year’s financial statements, assess your inventory, and review your current product or service mix. Additionally, review your marketing strategy and compare that to what you know about your customers. Based on the prior year, are buying behaviors changing or remaining consistent?
Determine How to Measure Success
Another essential goal for Q1 of 2022 should be to determine your criteria for business success. While you may have the goal of “growing your business,” but what does that actually look like? The best goals are both practical and specific. Some possible Q1 goals could include:
Create a Budget
Creating an annual budget is an essential activity for any business of any size. A well thought out budget can help you manage expenses and deal with unexpected costs. Additionally, having a budget in place can help secure funding from traditional and alternative lenders. Make it a goal to create this budget in the first week of 2022, then revisit it at the end of each month. Compare your total Q1 projections to the actual expenses incurred – how close was your estimate? While budgeting is not always fun, it can make a world of difference in your business’s performance and longevity.
Review Your Insurance Coverage
Another goal you should set for Q1 is to review your business insurance policy to ensure that you are adequately covered. There are many different types of insurance that different small businesses may need, such as:
Every business has different insurance needs – consult your local agent to ensure that your business is properly insured. Having the right insurance policy can give you peace of mind, allowing you to focus more on your business.
Improve Employee Morale
Your final goal for the first quarter of 2022 should be to find a way to improve the lives of your employees. Take the time to meet with your people and talk with them about their experiences working at your business – what goes well, what doesn’t, and what could be improved? While all business owners should continually strive to make their business a better place to work, begin systematically tracking how your employees feel on a quarterly basis and take the actions necessary to improve employee morale and retention. While everyone appreciates a raise, there are many ways to improve employee morale without increasing expenses. Depending on the nature of your business, you could:
There are many more goals you could set for your small business in 2022, but these five will help ensure that the year starts off smoothly. By evaluating the prior year, setting standards of success, creating a budget, reviewing your insurance policy, and improving employee morale, 2022 could be your business’s best year yet.