When it comes to promoting your brand, awareness is everything. Creating an identity for your brand is essential to standing out from the competition and connecting with your target audience. But how do you go about doing this?
Here are a few key things to keep in mind when creating your brand identity:
What Is Brand Awareness?
Brand awareness is how familiar consumers are with your brand and business. Brand awareness creates customers that are more likely to shop at or become clients of your business. Consumers are more likely to buy from and become reoccurring consumers at businesses they are familiar with.
You want your business to have a personality that consumers can relate to. That’s what brand awareness does. You can create awareness of your brand by creating a personality that creates a bond with consumers. If you can foster trust and familiarity with your consumers, then they will keep coming back!
Once a brand is popular enough, people can instantly recognize them anywhere. Make sure your business has a recognizable logo that connects your brand with consumers. Most of us can tell instantly what a business is just by looking at the logo. Have you ever driven down the street and seen the golden arches? You probably recognized that it was a McDonald’s. This is peak brand awareness.
To reach this level of brand awareness, you’ll need to put in some serious work. But don’t worry—read on and you’ll know where to start!
How to Build Your Brand Awareness
For starters, you can’t expect to significantly raise your brand awareness by running a few advertisements! It takes quite a bit of work to be familiar with consumers. Advertising will help spread your name and what you do—but it’s not guaranteed that people will follow through unless your advertisements are unforgettable.
Here’s a list of things to do with your business marketing that can help you raise your brand awareness:
Social Media
If you don’t already have social media accounts for your business, you should make them. Social media is one of the best ways for brands to interact with their consumers. Having a distinct personality through your social media will attract your target audience. Just make sure you post on your accounts regularly. You should be creating content and interacting with your followers. Create engaging posts your followers will like and share. When your followers share your content, it’s like free advertising.
Great Customer Service
Customers remember when customer service is good, and they remember even more when it’s terrible. Avoid scathing reviews by offering consistent, high-quality customer service that your customers will be happy about. Respond quickly with a friendly tone.
Everyone loves good customer service that cares about their needs. If a customer has an issue with a product, make sure it is resolved quickly and peacefully. Consumers are likely to rave about how great the customer service was in a review even if they had issues with a faulty product. Customers that don’t have good customer service will likely leave a horrible review of your business and services and potential customers will see it. That’s why it’s super important to have amazing customer service to help handle customer complaints.
Promotional Products/Services
Everyone loves a good discount—even more if it’s free. Consumers are more likely to check out your products and services if you are offering a good discount or a free sample. Depending on the type of business you are running, you may want to consider a discount on the first month of service or include a free “gift” with your purchase. Consumers remember this and will appreciate it. They’ll be more likely to continue paying for your products or services because they view your business as trustworthy.
Online Presence
Your online presence is key to the success of your brand. Most people don’t go past the first page of search results, so make sure your page is SEO friendly! Work hard to make sure your website has a high ranking. You can do this by having plenty of content (pages & blogs), using focused keywords, and having a good, user-friendly layout.
There’s no doubt that brand awareness is important for businesses. After all, if customers don’t know about your brand, they’re unlikely to buy from you. Make sure to maintain your presence to grow a following in your community!
If you need business insurance to help protect your business, contact one of your local insurance agents to discuss a quote!
Yearly check-ups are vital for your long-term health and well-being. Many people think going to the doctor for their annual check-up is good enough, but you also need to visit the optometrist and dentist! Your dental and vision appointments are also vital for your health. Here are a few reasons why you shouldn’t skimp out on your dental and vision:
Eye Care
Even if you don’t think your vision has changed, you should still go to the optometrist for the overall health of your eyes—many eye diseases go unnoticed until it’s too late! Sometimes your eyes can show signs of illness before medical doctors can diagnose them. Your eyes can be the window to certain health issues you may have because it’s easy to see the blood vessels and nerves in your eyes.
Your vision can change slowly over time without you even realizing it. If you have young children, they may have vision issues that they aren’t even aware of. Many children will think their poor eyesight is normal because they don’t know better. Your kids’ grades in school may suffer as a result of not being able to see correctly!
Visiting the optometrist is more than just getting a pair of glasses or contacts to correct your vision. They have tests and screens for eye diseases and can often see symptoms of other medical problems in the eyes. Yearly vision check-ups can help prevent vision problems from evolving into chronic conditions like retinopathy, cataracts, and glaucoma. Glaucoma is a silent disease that many won’t know about until they start losing their vision. Visiting your optometrist yearly is a necessary preventative measure if you want to keep your eyesight.
Did you know you can develop melanoma (a serious type of cancer) in your eyes? Melanoma can develop in the choroid, which is the layer behind the retina. Your optometrist will be able to see any tumors or unnatural occurrences in your eyes during your screening. They’ll also look for other diseases like macular degeneration or retinopathy, which can both cause loss of vision.
Dental Care
It is highly recommended to visit the dentist once or twice a year. You may follow a good dental hygiene routine, but visiting the dentist is still one of the best ways to prevent oral health problems. Many people won’t notice they have a cavity until it’s already too late to reverse it.
Cavities happen when the enamel of the teeth is eaten away by bacteria. Undigested food can build up on the surface of your teeth and gums forming a substance called plaque. When you have a buildup of plaque on the teeth, you are more likely to have a cavity. Brushing and flossing your teeth can prevent plaque buildup, but sometimes when plaque hardens too much it becomes a job for the dentist. If you don’t go to the dentist to have your teeth cleaned, your cavity can worsen until it gets to the point of an abscess.
If your cavity gets to the point of an abscess, you will need to go on antibiotics. An abscess is a severe infection you shouldn’t scoff at—especially if it’s in your mouth. If the infection were to get into your blood it could become fatal.
A healthy mouth is important! Visit your dentist at least once a year to keep your mouth in tip-top shape.
Know Your Insurance
You can usually bundle your vision and dental insurance with your health insurance. Contact your local insurance agent to discuss your insurance needs today!